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DSM- Firmenich  

Born to be good and take after nature

The “JOYSUN CITRUS Spice Tasting” organized by Shanghai JOYSUN CITRUS on May 28th, 2024, and co-organized by DSM Firmenich, Givaudan and Santanol, has come to an end. Scent is a feeling, a symbol and a code, a clue connecting us with the world. The past is the past, the present is the present, and the future is the future.

As a long-term practitioner of sustainable development, DSM Firmenich is unique in always following the three values of Shaping the Future, Acting for Good, and Taking Responsibility for Results, to create a more sustainable and better future together with our customers.

Mr. Sun, Director of Fragrance Ingredients Department of DSM-Firmenich Greater China, gave a speech on the spot.

At the meeting, Sun Ling, Director of Fragrance Raw Material Department of Godswill Firmenich Greater China, introduced the company's business philosophy to the audience. Not only expanding their visibility in the industry but also enhancing their influence in the future. “We make life better' is the mission of this company. It is committed to a series of sustainable development goals such as low carbon zero emission, leading the industry in green development and transformation. Taking the responsibility to center around the harmony and unity of economic, social and environmental benefits.

Senior Researcher at DSM Firmenich Science & Research and member of the Global Mint Cultivation Program Team

Wang Bo's presentation

Dr. Wang Qi from DSM-Firmenich then introduced the future mint series products in cooperation with JOYSUN CITRUS. With the theme of “Current Situation of Menthol Production and Menthol Innovation in ESSEX Labs”, he demonstrated the high efficiency, safety and industrialization of ESSEX Labs through the comparison of the U.S. and Indian mint markets. He focused on ESSEX's mint and spearmint production, R&D and innovation. He also showed the future prospects through the analysis of the world mint consumption industry.

 

 

DSM Firmenich Raw Material Department Manager Tian led the tasting of mint flavoring site

Tian Minghua, Sales Manager of DSM Firmenich Aroma Ingredients Department, after Dr. Wang Qi's introduction of peppermint, he led a tasting and evaluation of ESSEX's peppermint essential oil, and the guests in the audience gained a deeper understanding of ESSEX's peppermint essential oil.

The success of this tasting marks a solid step in the cooperation between Shanghai JOYSUN CITRUS and DSM Firmenich in mint series products. It is our mission to bring more and better products to Chinese consumers through win-win cooperation with colleagues in the industry and to improve consumers' satisfaction and happiness by using fragrance as a medium.

“JOYSUN CITRUS adheres to the attitude of letting customers feel relieved, comfortable and at ease, focusing on the present to seek greater development space. Continuously develop the market and the world and all living things. Based on the essence of the development of the future, here is JOYSUN CITRUS, here is not only the “fragrance” and more in the future.

unfinished business to be continued

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