Smell Where You Are
“JOYSUN CITRUS Spice Tasting”
Scent is a feeling, a symbol and a code, a clue that connects us to the world. JOYSUN CITRUS is inviting colleagues in the industry to join us in the summer season. Everything in the past, leaping out of the past, now return to its place, reflecting the future.
JOYSUN CITRUS, organized by Shanghai JOYSUN CITRUS Industry Co., Ltd. and co-organized by DSM-Firmenich, Givaudan, and Santanol, the “JOYSUN CITRUS Spice Tasting” was successfully concluded at 2:00 p.m. on May 28, 2024 at the Hilton Shirin Hotel in Guangzhou, China. As the organizer of this event, we would like to thank DSM Firmenich, Givaudan and Santanol for their full support, and we would like to thank our flavor and fragrance colleagues for their enthusiastic participation.
JOYSUN CITRUS General Manager Shan Yongfang
Mr. Shan Yongfang, General Manager of Shanghai JOYSUN CITRUS Industry Co., Ltd. spoke at the beginning of the meeting, briefly introduced the above supporting units and put forward JOYSUN CITRUS's business philosophy. The tree is like a company, the product is like the fruit, Mr. Shan quoted Qu Yuan's “Ode to Orange” in the “after the Emperor Jia Shu” and said that long-term maintenance of high-quality products and quality service is the foundation of the company. The company pursues “Harmony and Coexistence” by using fragrance as a medium, bringing more and better products to Chinese consumers through win-win cooperation with colleagues in the industry, and improving consumers' satisfaction and happiness. JOYSUN CITRUS has not only prepared an aroma tasting session, but also arranged a face-to-face communication with the most authoritative experts in the industry, and hopes that the company's future will be “more than just aroma”.
Sun Ling, Director, Fragrance Ingredients, DSM-Firmenich Greater China
Next, Sun Ling, Director of Fragrance Raw Material Department of DSM Firmenich Greater China, shared with us the company's culture, R&D strength, operation status, development concept and other related information.
Dr. Wang Qi
Dr. Wang Qi of DSM-Firmenich reported on the mint series products of JOYSUN CITRUS and DSM-Firmenich, focusing on ESSEX's peppermint and spearmint production, R&D and innovation. Looking ahead, both parties will continue to deepen their cooperation and jointly explore the trends and opportunities in the peppermint and spearmint essential oils industry.
Tian Minghua, Sales Manager, Raw Material Department, DSM-Firmenich
Tian Minghua, Sales Manager of DSM Firmenich Aroma Ingredients, led a tasting and evaluation of ESSEX Peppermint Essential Oil after Dr. Wang Qi's introduction of peppermint, and the guests had a deeper understanding of ESSEX Peppermint Essential Oil.
Givaudan's Asia-Pacific Sales Manager for Edible Flavor Ingredients, Mr. Jinbo Qi
Givaudan's Sales Manager of Edible Flavor Ingredients in Asia Pacific, Mr. Jinbo Qi, shared his recommendations on “Edible Synthesis, Natural Extracts, and KIE Selected Edible Flavors”. As part of Givaudan's Flavor & Wellness, GFI demonstrates the richness of flavors and heritage of more than 250 years. In cooperation with JOYSUN CITRUS, GFI provides highly effective synthetic flavor HII, natural extracts and KIE kitchen flavor to China.
Ms. Xiao Ming, sales director of Santanol East Asia, made a detailed introduction of Australian and Indian sandalwood in a connected way. Ms. Xiao Ming's wonderful speech gave us a deeper knowledge and understanding of sandalwood, and at the same time laid a solid foundation for JOYSUNSUN CITRUS to operate Santanol sandalwood series products in the Chinese region.
JOYSUN CITRUS Technical Engineer Wang Fenghui Mr. Wang Fenghui, Technical Engineer of JOYSUN CITRUS, introduced the common types of JOYSUN CITRUS in Brazil and the United States as well as the production process. In order to better promote the market for some of the company's products - citrus flavors invited everyone to taste and appreciate.
“A tree of green orange rises in the vastness of heaven and earth, it is deeply rooted in the soil of “Southland”, and no matter what force can't make it migrate. JOYSUN CITRUS as a leader in the spice industry, adhering to the attitude of letting customers rest assured, comfortable, at ease, focusing on the present to seek greater space for development. Continuous research and development of independent products with the world and all living things. The future of JOYSUN CITRUS will pay more attention to the earth's ecology, sustainable development and environmental solidarity. Based on the essence, the development of the future, here is JOYSUN CITRUS, there is not only the “fragrance” and more future ......
unfinished business to be continued
